A full review of your website, online store, and revenue channels. We looked at what your customers see, how your traffic converts, and where you're leaving money on the table.
Your site is attracting visitors searching for THCa flower, concentrates, and smokable products — keywords that suggest dispensary-minded buyers. When they land and see only edibles, tinctures, and topicals, they leave. This is a traffic quality problem disguised as a traffic volume win. You're paying for SEO that sends you the wrong audience.
The mismatch means your bounce rate on these pages is almost certainly elevated, which also signals to Google that your content isn't satisfying search intent — which will eventually erode your rankings on those terms anyway.
Meta, Google, and TikTok all restrict or outright ban paid advertising for CBD and THC products. That makes email the single most valuable marketing channel available to you. Unlike social posts that get throttled or accounts that get banned, your email list is an asset you own — and right now it's generating zero revenue.
On top of that, the current signup form is buried at the bottom of the homepage with a generic "Sign Up for Exclusive Updates" headline and no incentive. Nobody scrolls to the footer to volunteer their email without a reason.
For ongoing campaigns, lean into what makes you different: monthly "Batch Drop" emails that play up the small-batch angle and create scarcity, seasonal bundles (summer recovery kit, holiday gift sets), educational content (CBD vs CBG, dosage guidance), and 60-day restock reminders for lapsed buyers.
The first full viewport of your homepage is a photo of someone dangling from a bridge. It's a cool image, but a new visitor has to scroll past it entirely before they see a single product or value proposition. The hero needs to answer three questions in under 3 seconds: What is this? Who is it for? Why should I care?
The badges for "Small Batch," "Third-Party Lab Tested," "GMO Free," and "Made in the USA" are near the footer. The "Voted Best CBD 2024" callout is below them. These are purchase decision accelerators — they need to appear early, not at the end.
Meanwhile, the top of the page has three dense paragraphs of SEO text on a dark gray background that most people will skip entirely. The valuable content is below the fold; the filler content is above it.
Product names like "20mg CBD-Delta 9 Gummies | Blueberry | Stress Relief Gummies | NOT SOLD IN UTAH" are doing triple duty: SEO keyword stuffing, product description, and legal disclaimer — all in the title. On the homepage grid, this creates walls of tiny text that overwhelm instead of sell.
The "NOT SOLD IN UTAH" callout is especially problematic. Your brand is associated with Salt Lake City (it's in your logo alt text), so a meaningful portion of your visitors are probably Utahans seeing products they can't buy — with the rejection baked right into the product name.
The only testimonial on the homepage is from "Brenda D." with a brief comment about edibles and sleep. For a product category where trust is everything — people are putting this into their body — one anonymous review isn't enough.
The site has no visible first-purchase discount, no exit-intent popup, no "frequently bought together" suggestions, and no subscription or auto-ship option. For consumable products like gummies and tinctures, auto-ship is a recurring revenue machine — and most CBD brands offer it. The "SHOP NOW" CTA button is olive on gray and barely registers visually.
The main nav has Home, Shop (with sub-items), FAQ, Testimonials, Wholesale, About Us (with sub-items), Contact, Blog, and a "More" overflow. The footer repeats all of this plus pages like Loyalty Program, Refer Friends, CBD Quiz, and COAs. For ~19 SKUs, this creates decision paralysis.
With Meta, Google, and TikTok blocking CBD ads, the playbook shifts to owned content, partnerships, and retail distribution. Your brand's outdoor/active lifestyle positioning is a genuine advantage here — it naturally aligns with creators and communities that other CBD brands can't tap.
User-generated content (UGC): Incentivize customers to post, then reshare on your channels. Compliant, authentic, and free.
Athlete & influencer partnerships: Local trail runners, CrossFit athletes, yoga instructors, outdoor content creators — send product, get content. Many CBD brands thrive exclusively on this model.
YouTube: More relaxed CBD policies than Meta/TikTok. Product reviews, "day in the life" content, and CBD education all perform well and compound over time through search.
Podcast sponsorships: Outdoor, fitness, and wellness podcasts are a natural fit and face no CBD ad restrictions.
Wholesale & retail: Gyms, yoga studios, chiro offices, outdoor gear shops. The wholesale page exists but isn't prominent — this deserves more attention.
Individual product pages don't tell visitors who the product is best for or how to use it. For a first-time CBD buyer, this uncertainty is enough to abandon the purchase.
This audit identified 10 issues and a clear path forward. A quick call is all it takes to prioritize what matters most and put together a plan.
Text Alec